Compliance

Your rulebook, applied to every message that leaves.

The request, the reply and the repost are three different advertising acts under three different sets of rules. StarRep checks all three against the authority your practice answers to, before anything reaches an audience, and keeps the record.

WHO THIS COVERS

Five rule packs, one product.

Mortgage

NMLS · CFPB

Rate, payment and approval language in a reposted review triggers Reg Z and Reg N disclosures, plus your NMLS identifier.

Real estate

State DRE · NAR

Brokerage identification, team-name rules and fair-housing language are applied to every repost.

Wealth and advisory

SEC · FINRA

Testimonials are permitted with disclosure. The disclosures and the retention record are applied for you.

Legal practice

State bar

Client testimonial rules, past-results language and advertisement labelling vary by jurisdiction and are applied per state.

Other regulated practice

FTC baseline

FTC review, endorsement and CAN-SPAM rules apply to everyone, and are the floor under every other pack.

WHAT GETS CHECKED

Three acts, three sets of rules.

The request

Recorded consent to email
Stored per contact
Blocks a send where consent is not recorded for that address.
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Consent state is stored per contact, with the date and the source of the consent. A contact without recorded consent is never sent to, and an unsubscribe stops all further sends immediately. The record is exportable, because the practice is the one who has to produce it.

State commercial email statutes
California, Washington and others
Applies the stricter of federal and state rules for the contact’s state.
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Several states impose standards tighter than CAN-SPAM on subject lines, sender identity and their own private rights of action. StarRep resolves the contact’s state and applies the stricter of the two regimes.

CAN-SPAM
15 USC 7701
Enforces accurate headers, a physical address and a working one-click unsubscribe on every email.
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Email is the only channel StarRep sends on, so this rule governs every request that leaves. The sending identity must match the practice, the subject line may not misstate the contents, the footer carries the practice’s postal address, and unsubscribes are processed on receipt rather than within the statutory ten days.

Consent state before send
Checked per message
Re-checked at send time, not at upload time.
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A consent that was valid when the contact was uploaded may not be valid at send time. The check runs immediately before each individual message leaves, and a failed check is logged with a reason rather than silently skipped.

The review and the reply

FTC Reviews & Testimonials Rule
16 CFR 465
No purchased reviews, no suppression, no selective solicitation.
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The rule prohibits buying positive reviews, suppressing negative ones and insider reviews without disclosure. StarRep has no suppression mechanism to misuse, asks the whole list rather than a chosen part of it, and blocks any incentive language in a request template.

FTC Endorsement Guides
16 CFR 255
Requires material-connection disclosure wherever a review is republished as advertising.
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When a review is reposted to social, StarRep checks whether the endorser has a material connection to the practice and inserts the required disclosure. Where a quote is used in a general advertisement, the typicality question is flagged for the practice to answer.

No gating, no incentives, no suppression
Product-level constraint
Not a setting. There is nothing to switch on.
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There is no survey step in front of the review link, no sentiment prediction on the ask list, and no mechanism anywhere in the product to hide, delay or petition against a review because of its rating.

AI assistance disclosure
State-specific
Adds the disclosure a practice’s state requires on AI-assisted published content.
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Requirements differ by state in wording, placement and what counts as assistance. The list is maintained centrally and applied for the state the practice operates in, so a change in the law is not a change the practice has to notice.

The repost

Reg Z / TILA
12 CFR 1026
Catches triggering terms in a reposted review and requires the accompanying disclosures.
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A client who writes “he got me 5.9%” has put a rate in your advertisement the moment you repost it. StarRep flags the triggering term and either adds the required disclosures or blocks the repost.

Fair Housing Act
42 USC 3604(c)
Blocks reposts whose language states a preference relating to a protected class.
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Reposted praise can carry demographic language the practice would never write itself. The check runs on the review text and on any caption added to it, and the required equal-housing identification is applied to the post.

FINRA 2210
Communications with the public
Applies the testimonial disclosures and the retention requirement for advisory practices.
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Testimonials in retail communications carry disclosure obligations and the communication itself must be retained. StarRep applies the disclosures and keeps the record in a form the firm can produce.

State bar advertising rules
Per jurisdiction
Applies the jurisdiction’s rules on testimonials, results and required labelling.
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Bar rules vary sharply on client testimonials, past-results language and whether an advertisement must be labelled as such. The rule pack for the practice’s jurisdiction is applied before a repost goes out.

State licensing footers
NMLS, DRE, CRD and others
Adds the licence identifiers your state requires on an advertisement.
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The identifier, its format and its placement differ by state and by licence type. StarRep composes the footer from the practice’s licence record and blocks the post if a required identifier is missing.

AI disclosure

Where a state requires you to say it was AI-assisted, StarRep says it.

Several states now require disclosure when published content is generated or materially assisted by AI, and the requirements differ in wording, placement and scope. StarRep applies the rule for the state your practice operates in and keeps that list current centrally, so a change in the law does not become a change you have to make.

 
 
What it doesn't do

It will not remove a bad review, and it will not stop one from being written.

It will not gate. There is no survey in front of the review link and no fork in the road for unhappy clients.

It will not filter by predicted rating. Nobody is dropped from the list because of what they might say.

It will not buy reviews, and it will not offer anything of value in exchange for one.

 

Ask everyone. Answer fast. Stay inside the rules.

14 days free. No card.

Ask everyone. Answer fast. Stay inside the rules.

14 days free. No card.